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freebie marketing
Freebie marketing, also known as the razor and blades business model, is a business model wherein one item is sold at a low price (or given away for free) in order to increase sales of a complementary good, such as supplies. For example, inkjet printers require ink cartridges, "Swiffers" require cleaning fluid, mobile phones require service contracts, 〔James Corden, "Free Gifts With Mobile Phones", Best Contract Mobile Phones ()〕 and game consoles require accessories and software.〔 It is distinct from loss leader marketing and free sample marketing, which do not depend on complementarity of products or services.
Although the concept and its proverbial example "Give 'em the razor; sell 'em the blades" are widely credited to King Camp Gillette, the inventor of the disposable safety razor and founder of Gillette Safety Razor Company,〔 Gillette did not originate this model.〔Randal C. Picker, "The Razors-and-Blades Myth(s)", John M. Olin Law & Economics Working Paper No. 532, University of Chicago Law School (full text PDF )〕
== Development ==
(詳細はpatents expired: it was his competitors who invented the razors-and-blades model.〔Picker, p. 3〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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